hi there…
I'm a product marketer and my strategic
approach is built on 3 pillars:
Business-minded, not shady
Product-led, market-driven
AI, actually used well
Previously worked across finance, SaaS, EV, supply chain, healthcare and retail industries
Marketing rarely comes with clean data or a clear brief but I like to figure out the details and to-do's before strategising (which means I’m at my best when turning day-one ambiguity into a structured, executable roadmap for success)
My passion for this career is because it is fundamentally about understanding people; there is nothing better than figuring out what a customer needs and delivering it to them perfectly!
years of corporate exp
total campaigns and launches
Total Revenue Generated
data driven approach
AI fluent
skillset
Things I’m very good at…
01.
brand strategy & content copy
Creating the soul, voice, and narrative of your business so you don’t sound like a generic AI wrote your life story.
creative copywriting
crisis & reputation management
brand identity assets & narrative
brand lift. sentiment analysis
content architecture & strategy
02.
go-to-market strategy & positioning
The master roadmap for launching into the wild, ensuring you hit the market running instead of wandering around lost.
market research & sizing
value proposition & messaging frameworks
multi-channel launch planning
pricing strategy & monetization models
competitive market mapping
03.
product development & design
Turning great ideas into actual, usable products and assets that look so good people want to click them twice.
figma prototyping & AI powered web design
UI/UX collaboration & feedback loops
user Insights: Voc, surveys, interviews
feature prioritization frameworks
funnel architecture & user acquisition
04.
AI: platform setups, agents, workflows
Automating the boring stuff with digital robots so your human brain can focus on actual strategy.
automating workflows for repetitive & time consuming tasks
AI agent deployment
prompt library optimization
platform stacks, set ups & integrations
05.
corporate partnerships & alliances
Finding the peanut butter to your jelly so you can borrow other people's audiences to scale faster.
influencer & brand collabs
b2b co-marketing sourcing, vetting & prioritization
sponsorship sourcing & management:
ecosystem growth strategy
stakeholder reporting & analysis
06.
strategic marketing operations
Leading the herd, balancing the spreadsheets, and playing corporate diplomat so projects actually finish on time.
automated lead scoring & nurturing
fiscal planning & budget forecasting
inter-departmental bridge building
contract negotiation & SLA governance
resource allocation, team workflows, performance attribution tracking
method to my madness
what i bring to the table
Step 1
strategy that holds up under real conditions.
auditing the current situation, competitors, researching business + user needs and behaviors to define SMART goals.
Step 2
design that isn't an afterthought.
I prototype in Figma myself, well enough to hand off a near-finished direction instead of a paragraph describing one. Comfortable enough in Framer to just build the page myself.
step 3
AI as an actual working tool, not a party trick.
not talking about drafting emails faster. I set up agent workflows, build prompt libraries for repeatable research and analysis, and treat AI as infrastructure I configure, not a search bar I type into.
step 4
A business brain, used practically.
Finance background means I can read a number and know whether to trust it. I use that to sanity-check decisions, not to pretend every campaign reduces to a clean formula.
more About me
What’s my story ?!🧚🏻♀️
about me
I’m a marketer who figures out the why behind the numbers and the people behind the data.
My experience across industries, countries, & cultures has made me adaptable, curious, & comfortable figuring things out as I go.
If you asked the people I’ve worked with, they’d probably describe me as resourceful, reliable, and business-minded.
experiences
2015-
2018
Doing B.B.A + freelancing as a marketer while studying
2018-
2019
First corporate job after bachelor's - financial analyst at BNY Mellon
2019-
2021
Pivoted to a creative role at an agency as a Marketing Manager
2021-
2022
Relocated to Toronto from India for 2 post grad diplomas in Mktg
2022-
2024
Product Marketing Specialist in EV/Automotive sector at Expleo
2024-
2025
Product Marketing & Research Analyst at DCLI
i really like...
yoga, solidcore, long walks listening to audiobooks
trying out workout/skill/art classes with friends
chess or strategic card, board and video games
how i started
I started in finance, where I learned to think analytically, communicate with precision, and make numbers tell a story. Then I moved into marketing, where I traded spreadsheets for storytelling😄
my vision
To build a career where my work drives corporate growth, creates positive change, and leaves things better than I found them.
my mission
Turn customer and market problems into opportunities for sustainable growth and innovation.
testimonials
My portfolio 💼
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Get in touch
liked my portfolio?
hop on
a quick
call
I'd love to discuss the possibility of working together!!! 😋😌
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faqs
Questions you might have…
Q: What is your work authorization?
Permanent Resident; no sponsorship required.
Q: Where are you based?
I live in Charlotte, NC and travel frequently to NYC. Open to remote roles globally, but willing to trade my home office for an office desk if it means living in NY, NJ, or California. I’m highly motivated by good bagels, pizza, and West Coast sunshine.
Q: what is your ideal role?
I do my best work when I'm trusted to own things end to end. Give me a product, a market, and a goal, and I'll figure out the positioning, run the campaigns, watch the numbers, and keep everyone rowing in the same direction. I like being the person who connects the strategy to the spreadsheet to the actual thing that ships. High autonomy, real ownership, and a team that cares about results, that's my sweet spot.
Q:How do you collaborate with teams?
I see myself as a translator and a bridge. I speak the data and feature language of Product, the revenue and pipeline language of Sales, and the emotional, narrative language of Creative teams. My goal is to align these groups early around unified business KPIs so that everyone feels ownership of the product's market success from day one.
hi there…
I'm a product marketer and my strategic
approach is built on 3 pillars:
Business-minded, not shady
Product-led, market-driven
AI, actually used well
Previously worked across finance, SaaS, EV, supply chain, healthcare and retail industries
Marketing rarely comes with clean data or a clear brief but I like to figure out the details and to-do's before strategising (which means I’m at my best when turning day-one ambiguity into a structured, executable roadmap for success)
My passion for this career is because it is fundamentally about understanding people; there is nothing better than figuring out what a customer needs and delivering it to them perfectly!
years of corporate exp
total campaigns and launches
Total Revenue Generated
data driven approach
AI fluent
skillset
Things I’m very good at…
01.
brand strategy & content copy
Creating the soul, voice, and narrative of your business so you don’t sound like a generic AI wrote your life story.
creative copywriting
crisis & reputation management
brand identity assets & narrative
brand lift. sentiment analysis
content architecture & strategy
02.
go-to-market strategy & positioning
The master roadmap for launching into the wild, ensuring you hit the market running instead of wandering around lost.
market research & sizing
value proposition & messaging frameworks
multi-channel launch planning
pricing strategy & monetization models
competitive market mapping
03.
product development & design
Turning great ideas into actual, usable products and assets that look so good people want to click them twice.
figma prototyping & AI powered web design
UI/UX collaboration & feedback loops
user Insights: Voc, surveys, interviews
feature prioritization frameworks
funnel architecture & user acquisition
04.
AI: platform setups, agents, workflows
Automating the boring stuff with digital robots so your human brain can focus on actual strategy.
automating workflows for repetitive & time consuming tasks
AI agent deployment
prompt library optimization
platform stacks, set ups & integrations
05.
corporate partnerships & alliances
Finding the peanut butter to your jelly so you can borrow other people's audiences to scale faster.
influencer & brand collabs
b2b co-marketing sourcing, vetting & prioritization
sponsorship sourcing & management:
ecosystem growth strategy
stakeholder reporting & analysis
06.
strategic marketing operations
Leading the herd, balancing the spreadsheets, and playing corporate diplomat so projects actually finish on time.
automated lead scoring & nurturing
fiscal planning & budget forecasting
inter-departmental bridge building
contract negotiation & SLA governance
resource allocation, team workflows, performance attribution tracking
method to my madness
what i bring to the table
Step 1
strategy that holds up under real conditions.
auditing the current situation, competitors, researching business + user needs and behaviors to define SMART goals.
Step 2
design that isn't an afterthought.
I prototype in Figma myself, well enough to hand off a near-finished direction instead of a paragraph describing one. Comfortable enough in Framer to just build the page myself.
step 3
AI as an actual working tool, not a party trick.
not talking about drafting emails faster. I set up agent workflows, build prompt libraries for repeatable research and analysis, and treat AI as infrastructure I configure, not a search bar I type into.
step 4
A business brain, used practically.
Finance background means I can read a number and know whether to trust it. I use that to sanity-check decisions, not to pretend every campaign reduces to a clean formula.
more About me
What’s my story ?!🧚🏻♀️
about me
I’m a marketer who figures out the why behind the numbers and the people behind the data.
My experience across industries, countries, & cultures has made me adaptable, curious, & comfortable figuring things out as I go.
If you asked the people I’ve worked with, they’d probably describe me as resourceful, reliable, and business-minded.
experiences
2015-
2018
Doing B.B.A + freelancing as a marketer while studying
2018-
2019
First corporate job after bachelor's - financial analyst at BNY Mellon
2019-
2021
Pivoted to a creative role at an agency as a Marketing Manager
2021-
2022
Relocated to Toronto from India for 2 post grad diplomas in Mktg
2022-
2024
Product Marketing Specialist in EV/Automotive sector at Expleo
2024-
2025
Product Marketing & Research Analyst at DCLI
i really like...
yoga, solidcore, long walks listening to audiobooks
trying out workout/skill/art classes with friends
chess or strategic card, board and video games
how i started
I started in finance, where I learned to think analytically, communicate with precision, and make numbers tell a story. Then I moved into marketing, where I traded spreadsheets for storytelling😄
my vision
To build a career where my work drives corporate growth, creates positive change, and leaves things better than I found them.
my mission
Turn customer and market problems into opportunities for sustainable growth and innovation.
testimonials
My portfolio 💼
Get in touch
liked my portfolio?
hop on
a quick
call
I'd love to discuss the possibility of working together!!! 😋😌
faqs
Questions you might have…
Q: What is your work authorization?
Permanent Resident; no sponsorship required.
Q: Where are you based?
I live in Charlotte, NC and travel frequently to NYC. Open to remote roles globally, but willing to trade my home office for an office desk if it means living in NY, NJ, or California. I’m highly motivated by good bagels, pizza, and West Coast sunshine.
Q: what is your ideal role?
I do my best work when I'm trusted to own things end to end. Give me a product, a market, and a goal, and I'll figure out the positioning, run the campaigns, watch the numbers, and keep everyone rowing in the same direction. I like being the person who connects the strategy to the spreadsheet to the actual thing that ships. High autonomy, real ownership, and a team that cares about results, that's my sweet spot.
Q:How do you collaborate with teams?
I see myself as a translator and a bridge. I speak the data and feature language of Product, the revenue and pipeline language of Sales, and the emotional, narrative language of Creative teams. My goal is to align these groups early around unified business KPIs so that everyone feels ownership of the product's market success from day one.
hi there…
I'm a product marketer and my strategic
approach is built on 3 pillars:
BRAND STRATEGY
PRODUCT MARKETING
PROJECT MGMT
Previously worked across finance, SaaS, EV, supply chain, healthcare and retail industries
I DON'T GUESS. I TEST, THEN I SCALE.
Years of Corporate Exp Growth & Product Marketing
Projects Successfully Delivered
Total Revenue Generated
data driven approach
AI fluent
My Skillset
WHAT I BRING TO THE TABLE
01.
brand strategy & content copy
Creating the soul, voice, and narrative of your business so you don’t sound like a generic AI wrote your life story.
Influencers and brand partnerships
Brand monitoring and management
brand identity assets & narrative
brand lift. sentiment analysis
content architecture & strategy
02.
GTM Strategy & positioning
The master roadmap for launching into the wild, ensuring you hit the market running instead of wandering around lost.
Market sizing + competitor intel
Messaging + copywriting
Channel strategy + launch roadmaps
pricing strategy & monetization models
competitive market mapping
03.
product development & design
Turning great ideas into actual, usable products and assets that look so good people want to click them twice.
figma prototyping & AI powered web design
UI/UX collaboration & feedback loops
user Insights: Voc, surveys, interviews
feature prioritization frameworks
funnel architecture & user acquisition
04.
AI: platform setups, agents, workflows
Automating the boring stuff with digital robots so your human brain can focus on actual strategy.
automating workflows for repetitive & time consuming tasks
AI agent deployment
prompt library optimization
platform stacks, set ups & integrations
05.
corporate partnerships & alliances
Finding the peanut butter to your jelly so you can borrow other people's audiences to scale faster.
influencer & brand collabs
b2b co-marketing sourcing, vetting & prioritization
sponsorship sourcing & management:
ecosystem growth strategy
stakeholder reporting & analysis
06.
strategic marketing operations
Leading the herd, balancing the spreadsheets, and playing corporate diplomat so projects actually finish on time.
automated lead scoring & nurturing
fiscal planning & budget forecasting
inter-departmental bridge building
contract negotiation & SLA governance
resource allocation, team workflows, performance attribution tracking
method to my madness
what i bring to the table
Step 1
strategy that holds up under real conditions.
auditing the current situation, competitors, researching business + user needs and behaviors to define SMART goals.
Step 2
design that isn't an afterthought.
I prototype in Figma myself, well enough to hand off a near-finished direction instead of a paragraph describing one. Comfortable enough in Framer to just build the page myself.
step 3
AI as an actual working tool, not a party trick.
not talking about drafting emails faster. I set up agent workflows, build prompt libraries for repeatable research and analysis, and treat AI as infrastructure I configure, not a search bar I type into.
step 4
A business brain, used practically.
Finance background means I can read a number and know whether to trust it. I use that to sanity-check decisions, not to pretend every campaign reduces to a clean formula.
more About me
What’s my story ?!🧚🏻♀️
about me
I’m a marketer who figures out the why behind the numbers and the people behind the data.
My experience across industries, countries, & cultures has made me adaptable, curious, & comfortable figuring things out as I go.
If you asked the people I’ve worked with, they’d probably describe me as resourceful, reliable, and business-minded.
experiences
2015-
2018
Doing B.B.A + freelancing as a marketer while studying
2018-
2019
First corporate job after bachelor's - financial analyst at BNY Mellon
2019-
2021
Pivoted to a creative role at an agency as a Marketing Manager
2021-
2022
Relocated to Toronto from India for 2 post grad diplomas in Mktg
2022-
2024
Product Marketing Specialist in EV/Automotive sector at Expleo
2024-
2025
Product Marketing & Research Analyst at DCLI
i really like...
yoga, solidcore, long walks listening to audiobooks
trying out workout/skill/art classes with friends
chess or strategic card, board and video games
how i started
I started in finance, where I learned to think analytically, communicate with precision, and make numbers tell a story. Then I moved into marketing, where I traded spreadsheets for storytelling😄
my vision
To build a career where my work drives corporate growth, creates positive change, and leaves things better than I found them.
my mission
Turn customer and market problems into opportunities for sustainable growth and innovation.
testimonials
My portfolio 💼
Get in touch
liked my portfolio?
hop on
a quick
call
I'd love to discuss the possibility of working together!!! 😋😌
faqs
Questions you might have…
Q: What is your work authorization?
Permanent Resident; no sponsorship required.
Q: Where are you based?
I live in Charlotte, NC and travel frequently to NYC. Open to remote roles globally, but willing to trade my home office for an office desk if it means living in NY, NJ, or California. I’m highly motivated by good bagels, pizza, and West Coast sunshine.
Q: what is your ideal role?
I do my best work when I'm trusted to own things end to end. Give me a product, a market, and a goal, and I'll figure out the positioning, run the campaigns, watch the numbers, and keep everyone rowing in the same direction. I like being the person who connects the strategy to the spreadsheet to the actual thing that ships. High autonomy, real ownership, and a team that cares about results, that's my sweet spot.
Q:How do you collaborate with teams?
I see myself as a translator and a bridge. I speak the data and feature language of Product, the revenue and pipeline language of Sales, and the emotional, narrative language of Creative teams. My goal is to align these groups early around unified business KPIs so that everyone feels ownership of the product's market success from day one.